Region launches innovative program to recognize individuals demonstrating similar qualities
HOUSTON (October 23, 2014) – A new initiative by the Greater Houston Partnership (GHP) and Houston: The City With No Limits promotes the region by saluting innovative and influential individuals across the country with personalized celebration cards.
This grassroots effort provides a fun and unique way to spread awareness of Houston’s economic opportunity, quality of life, and other desirable attributes throughout the rest of the country, while honoring the contributions others have made to their communities.
Since July, more than 350 celebration cards have been sent to recipients throughout the U.S. to pay tribute to their personal and professional milestones in the areas of entrepreneurism, academics, philanthropy, athletics and more. Sample recipients include a Brooklyn, New York founder of a clothing company promoting growth in developing countries; a Chicago-based philanthropist whose organization provides transportation to medical workers and students in impoverished areas of Africa; and a researcher from Seattle who developed a cancer-fighting technology that allows for better detection and treatment. Organizers plan to send upward of 4,000 cards throughout the life of the campaign.
“As a region built on hard work, creativity and diversity, we wanted to find a meaningful way to connect with others who share these characteristics with Houston,” said Jamey Rootes, president of the Houston Texans and GHP board member. “We envisioned many ways to spread Houston’s vibrant and welcoming spirit, and these personalized celebration cards are something memorable that will stand out and pique interest in the minds of recipients.”
A team of four local up-and-coming artists hand illustrates unique notes of congratulations, which include caricature-like touches. Each card is personalized for the recipient and signed by Houston: The City With No Limits.
“The idea of saluting achievement this way is such a novel concept. Our hope is that this imaginative approach will make a lasting impression of Houston’s creativity and ingenuity for the card recipient to share with their family, friends, and wider social network,” said Bob Harvey, GHP President and CEO.
Recent recipient Katie Stagliano, of South Carolina, was recognized for founding Katie’s Krops at age 9. Six years later, the organization has raised more than $200,000 through donations and has fed America’s hungry with thousands of pounds of produce grown in 75 youth-run gardens in 27 states. Stagliano tweeted her appreciation by saying, “Thanks @HoustonNoLimits, love the note! #Houston is now on my ‘must visit’ and ‘must start a garden there’ list!”
The celebration card initiative joins other unique efforts by the campaign that provide opportunities for public interaction and engagement, including a custom digital profile builder that enables all Houstonians to build and share their own versions of Houston through social media. The public is also encouraged to visit and take photos with the giant three-dimensional “H” structure in Discovery Green through Feb. 15, 2015.
About Houston: The City With No Limits
Launched in 2014 by GHP, Houston: The City With No Limits promotional campaign highlights the vibrancy of the Houston region and the qualities that make it a great place to live and launch a career. A primary focus of the multiyear campaign is to strengthen Houston’s ability to attract top young professional talent to the 11-county region. Beginning in 2015, advertising will run in select markets nationwide, and as the campaign continues to evolve, additional communications tactics will be unveiled. Houston: The City With No Limits campaign is funded by GHP’s Opportunity Houston 2.0 program.